IN CONVERSATION WITH AMSTERDAM FASHION WEEK | UNDERGROUND FREQUENCIES: HOW TARRĀH STUDIOS IS REMIXING CONTEMPORARY FASHION

Since 2019, Tarrāh Studios has reshaped contemporary fashion by merging cultural influence with the raw energy of Amsterdam’s underground rave scene. In an exclusive interview with Amsterdam Fashion Week, the brand’s founder Vincent Puja opens up about their journey, creative influences, and vision for the future. Diving into the journey of creating Tarrāh Studios, from self-taught design beginnings to crafting a genderless aesthetic inspired by subcultures. The conversation highlights the brand’s fusion of cultural storytelling, its connection to Amsterdam’s vibrant underground, and its plans for the future—including global retail expansion and a sneaker collaboration.